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IT Project Proposals

IT Project Proposals
Writing to Win

$99.99 (P)

  • Date Published: September 2005
  • availability: Available
  • format: Paperback
  • isbn: 9780521612579

$ 99.99 (P)

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About the Authors
  • Whether responding to a potential client's request or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. This volume can help create high-quality, persuasive proposals. Paul Coombs explains how to influence the reader's decision by developing the writer's unique selling points. He discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. The volume is written for IT managers, consultants and anyone producing internal or commercial proposals.

    • Addresses the unique problems of IT project proposals
    • Easy-to-read and humorous, with real-life examples
    • Contains practical advice and usable techniques
    Read more

    Reviews & endorsements

    "All proposal writers should read this superb book. In fact, all technical communicators should have it at their desks. It is easy to read, is designed well in its use of white space and typography, and offers many useful concepts. Even if its overall size might lead you to believe that it doesn't have much to say, this small book is packed with loads of information."
    Jackie Damrau for Technical Communication

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    Product details

    • Date Published: September 2005
    • format: Paperback
    • isbn: 9780521612579
    • length: 158 pages
    • dimensions: 247 x 174 x 9 mm
    • weight: 0.26kg
    • contains: 13 b/w illus. 10 tables
    • availability: Available
  • Table of Contents

    1. Introduction
    2. Establishing the strategy
    3. Choosing the content
    4. Structuring the proposal
    5. Tightening up the text
    6. Obeying the grammar rules
    7. Obeying the punctuation rules
    8. Finishing off
    9. Reviewing the result
    10. Summary
    Appendix A. The document standard
    Appendix B. References and resources
    Appendix C. Case studies.

  • Author

    Paul Coombs, IT Project Estimation Limited
    Paul Coombs is an expert in bidding, costing and proposal-writing for IT projects following twenty-five years of experience with the international systems house Logica CMG and the media organisation Reuters. He has worked on mission-critical developments for EMI, London Underground, IBM, the BBC, British Airways, and a large number of major financial institutions. He has developed winning proposal strategies for large fixed-price projects in industry sectors as diverse as finance, defence, government, media and communications. He currently works as an independent consultant, running courses in estimation, project-writing and the bid process as well as undertaking cost/benefit analyses and proposals for specific projects. He is the author of IT Project Estimation: A Practical Guide to the Costing of Software.

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