Leading Change through Integrated Product Development
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- Author: David L. Rainey, Rensselaer, Hartford
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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.Read more
- Covers latest practice in Integrated Product Development
- Uses templates and flow charts to facilitate understanding and provide guidance
- Detailed case studies included
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"The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."
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- Date Published: July 2005
- format: Adobe eBook Reader
- isbn: 9780511111945
- contains: 81 tables
- availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
Table of Contents
Part I. Product Innovation, Strategic Logic, & the New Product Development Process:
1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level:
4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
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