Skip to content
Register Sign in Wishlist
Look Inside All the Way with LBJ

All the Way with LBJ
The 1964 Presidential Election

$90.00 (P)

  • Date Published: February 2009
  • availability: In stock
  • format: Hardback
  • isbn: 9780521425957

$ 90.00 (P)

Add to cart Add to wishlist

Other available formats:

Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact providing details of the course you are teaching.

Product filter button
About the Authors
  • All the Way with LBJ mines an extraordinarily rich but underutilized source – the full range of LBJ tapes – to analyze the 1964 presidential campaign and the political culture of the mid-1960s. The president achieved a smashing victory over a divided Republican Party, which initially considered Henry Cabot Lodge II, then U.S. ambassador to South Vietnam, before nominating Barry Goldwater, who used many of the themes that later worked for Republicans – a Southern strategy, portraying the Democrats as soft on defense, raising issues such as crime and personal ethics. Johnson countered with what he called a “frontlash” strategy, appealing to moderate and liberal GOP suburbanites, but he failed to create a new, permanent Democratic majority for the post–civil rights era. The work’s themes – the impact of race on the political process, the question of politicians’ personal and political ethics, and the tensions between politics and public policy – continue to resonate.

    • First book to make full use of the information from the LBJ tapes about the 1964 presidential campaign
    • First book to examine the archival papers of GOP candidate (and, briefly, frontrunner) Henry Cabot Lodge, II
    • First book to uncover LBJ's efforts to abuse the power of the presidency to block congressional and FBI inquiries into his administration's ethics record
    Read more

    Reviews & endorsements

    “Robert David Johnson makes expert use of the White House tapes to add a whole new dimension to our understanding of a key historical event. His nuanced account of the 1964 election reminds us that political history can be both entertaining and enlightening.” -Edward Berkowitz, George Washington University

    “This delightful book is well-written, well-argued, and beautifully balanced, telling a compelling story with broader resonance. Demonstrating a great sensitivity to American political culture and a broad historical sense, Johnson has brought the 1964 election alive. The book effectively evokes a bygone era – and shows us how Lyndon Johnson’s landslide election victory over Barry Goldwater helped pave the way for the politics of today.” -Gil Troy, McGill University

    “All the Way with LBJ is political history at its best. Race, religion, reform, and the looming conflict in Vietnam comprise the setting for the 1964 election, but the star is Robert Johnson's LBJ vividly portrayed here in all his brilliance and paranoia.” -Randall Woods, University of Arkansas

    "Johnson (Brooklyn College) offers a bold, provocative interpretation of Lyndon Johnson's landslide victory over Republican challenger Senator Barry Goldwater...Johnson's book provides a framework for future scholars to interpret transformative elections and the toll they take on both the winners and losers."
    CHOICE, B. Miller, University of Cincinnati

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: February 2009
    • format: Hardback
    • isbn: 9780521425957
    • length: 324 pages
    • dimensions: 235 x 158 x 22 mm
    • weight: 0.55kg
    • contains: 17 b/w illus.
    • availability: In stock
  • Table of Contents

    1. Establishing an image
    2. The rise and fall of Henry Cabot Lodge
    3. The politics of backlash
    4. The Atlantic City convention
    5. The politics of frontlash
    6. Beyond 1936.

  • Instructors have used or reviewed this title for the following courses

    • Topics in US History: The 1960s
    • US Since 1960
  • Author

    Robert David Johnson, Brooklyn College, City University of New York
    Robert David Johnson earned his B.A. and Ph.D. from Harvard. He held a Fulbright Distinguished Chair in the Humanities, Tel Aviv University, for the 2007–2008 academic year. His most recent publications include Congress and the Cold War (2005); Ernest Gruening and the American Dissenting Tradition (1998); and The Peace Progressives and American Foreign Relations (1995). He is also co-author of Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacrosse Rape Case (2007); and co-editor of volumes 2, 3, 4, and 5 of The Presidential Recordings: Lyndon Johnson (2005 and 2007).

Sign In

Please sign in to access your account


Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.