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American Business Abroad
Ford on Six Continents

2nd Edition

$88.00 (P)

  • Date Published: June 2011
  • availability: Available
  • format: Hardback
  • isbn: 9781107007970

$ 88.00 (P)
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About the Authors
  • American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

    • The first history to focus on the international expansion of a major US enterprise; represents a significant contribution to twentieth-century global history
    • Relevant today as a history of one of the first truly global US companies, with lessons relevant to modern students of history, economics and business, political science and international relations
    • Includes original introduction by Pulitzer Prize-winning historian Allan Nevins, as well as a new introduction by Mira Wilkins on the book's genesis, influence and relevance
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    Product details

    • Edition: 2nd Edition
    • Date Published: June 2011
    • format: Hardback
    • isbn: 9781107007970
    • length: 582 pages
    • dimensions: 229 x 152 x 37 mm
    • weight: 1.02kg
    • contains: 23 b/w illus. 8 tables
    • availability: Available
  • Table of Contents

    Introduction
    1. First venture
    2. Probing for markets
    3. Model T: triumph and fable
    4. The alchemy of war
    5. Steps in expansion
    6. The sun never sets
    7. Prosperity and frustration
    8. The missionary spirit
    9. The best-laid plans
    10. Marriage of convenience
    11. Time of desperation
    12. A world disturbed
    13. Extreme of nationalism
    14. The British empire
    15. On both sides of World War II
    16. The crippled phoenix
    17. The new company
    18. Manufacturing for world markets: from Dagenham to Geelong
    19. New times, new faces, new policies
    Appendices.

  • Authors

    Mira Wilkins, Florida International University
    Mira Wilkins is Professor of Economics at Florida International University. She has also taught at Columbia University, Union College and Smith College. She is the author of many books and articles, including The History of Foreign Investment in the United States, 1914–1945 (2005), which was a Choice magazine Outstanding Academic Title and the co-winner of the Hagley Book Prize for the Best Book in Business History. Her latest book (co-authored with William J. Hausman and Peter Hertner) is Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, 1878–2007 (Cambridge University Press, 2008).

    Frank Ernest Hill
    Frank Ernest Hill (1888–1969) was a freelance writer, author and editor. He taught English at the University of Illinois, Stanford University and Columbia University and served as editor-in-chief of Longmans, Green and Co. for six years. He published The Winged Horse (1927) and a translation of Chaucer's Canterbury Tales (1931) and, with Allan Nevins, he participated in the latter's study of Rockefeller and co-authored a major three-volume work on Ford Motor Company's history.

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