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Brands, Competition Law and IP

$113.00 (C)

Deven R. Desai, Ioannis Lianos, Spencer Weber Waller, Peter Davis, Kirsten Edwards-Warren, James Langenfeld, Wenqing Li, Sophie Yang, Tony Appleton, John Noble, Gregory T. Gundlach, Joan M. Phillips, Daniel A. Crane, Warren S. Grimes, Ariel Ezrachi, Ketan Ahuja, John D. Mittelstaedt, Ilanah Fhima, Andrew Griffiths
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  • Date Published: July 2015
  • availability: Available
  • format: Hardback
  • isbn: 9781107103467

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About the Authors
  • Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.

    • The first book-length study of the emerging field of brand law
    • An interdisciplinary analysis of the phenomenon of branding and its implications on the law
    • Provides a sophisticated comparative treatment of brands in US, UK and EU law
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    Product details

    • Date Published: July 2015
    • format: Hardback
    • isbn: 9781107103467
    • length: 282 pages
    • dimensions: 235 x 159 x 20 mm
    • weight: 0.55kg
    • contains: 2 b/w illus. 6 tables
    • availability: Available
  • Table of Contents

    Introduction Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
    Part I. Brands, Price Theory and Business Studies' Perspectives:
    1. An introduction to the competitive effects of branding Peter Davis and Kirsten Edwards-Warren
    2. Bayer or Walgreen's? The relationship of premium and value brands in the United States James Langenfeld, Wenqing Li and Sophie Yang
    3. The value of brands and the challenge of free riding Tony Appleton and John Noble
    Part II. Brands and Competition Law:
    4. Brands, competition and antitrust law Deven R. Desai and Spencer Weber Waller
    5. Brands and brand management: insights from marketing for antitrust Gregory T. Gundlach and Joan M. Phillips
    6. Brands and market power: a bird's eye view Daniel A. Crane
    7. The two sides of brand marketing: reconsidering competition law governing distribution restraints Warren S. Grimes
    8. Brands, product differentiation and EU competition law Ioannis Lianos
    9. Private labels, brands and competition law enforcement Ariel Ezrachi and Ketan Ahuja
    Part III. Brands and IP Law:
    10. Trademark dilution and the management of brands: implications of the Trademark Dilution Revision Act for marketing and marketing research John D. Mittelstaedt
    11. Trademark law meets branding? Ilanah Fhima
    12: Brands, firms and competition Andrew Griffiths.

  • Editors

    Deven R. Desai, Georgia Institute of Technology
    Deven R. Desai is Associate Professor of Law and Ethics at the Scheller College of Business, Georgia Institute of Technology.

    Ioannis Lianos, University College London
    Ioannis Lianos is Professor of Global Competition Law and Policy in the Faculty of Laws, founding director of the Centre for Law, Economics and Society, and executive director of the Jevons Institute for Competition Law and Economics, all at University College London.

    Spencer Weber Waller, Loyola University, Chicago
    Spencer Weber Waller is Director of the Institute for Consumer Antitrust Studies and Professor at Loyola University Chicago School of Law.

    Contributors

    Deven R. Desai, Ioannis Lianos, Spencer Weber Waller, Peter Davis, Kirsten Edwards-Warren, James Langenfeld, Wenqing Li, Sophie Yang, Tony Appleton, John Noble, Gregory T. Gundlach, Joan M. Phillips, Daniel A. Crane, Warren S. Grimes, Ariel Ezrachi, Ketan Ahuja, John D. Mittelstaedt, Ilanah Fhima, Andrew Griffiths

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