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The Market Logics of Contemporary Fiction

The Market Logics of Contemporary Fiction

$99.99 (C)

Part of Cambridge Studies in Twenty-First-Century Literature and Culture

  • Publication planned for: October 2019
  • availability: Not yet published - available from October 2019
  • format: Hardback
  • isbn: 9781108499569

$ 99.99 (C)
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  • In the twenty-first century, leading publishers are under intense pressure from their conglomerate owners and shareholders to generate growth and profits. This book shows how these pressures have transformed the contemporary novel. Paul Crosthwaite argues that recent British and American authors have internalized the market logics of the financial sector and book trade, resulting in the production of works of 'market metafiction' in which authors reflect obsessively on their writing's positioning in the literary marketplace. The Market Logics of Contemporary Fiction reveals the entanglement of fictional narrative and market dynamics to be the central phenomenon of contemporary literary culture. It engages with work by key authors including Iain Sinclair, Don DeLillo, Kathy Acker, Bret Easton Ellis, Chris Kraus, Percival Everett, David Foster Wallace, Colson Whitehead, Anne Billson, Hari Kunzru, Barbara Browning, Teju Cole, Ben Lerner, Tao Lin, Nell Zink, Joshua Cohen, Sheila Heti, and Garth Risk Hallberg.

    • Offers one of the first sustained study of the impact on fiction of the financial restructuring of the twenty-first-century publishing industry and literary marketplace
    • Identifies, defines, and theorizes the major emerging literary mode of market metafiction'
    • Shows how analyses of literary form enrich social-scientific understandings of the roles of affect, belief, and imagination in economic and financial systems
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    Product details

    • Publication planned for: October 2019
    • format: Hardback
    • isbn: 9781108499569
    • dimensions: 228 x 152 mm
    • availability: Not yet published - available from October 2019
  • Table of Contents

    Introduction: neoliberalism, financialization, and the contemporary literary marketplace
    Part I. The Emergence of Market Metafiction:
    1. Market metafiction and the varieties of postmodernism
    Part II. The Phantasmagorias of Contemporary Finance:
    2. Trading in the as if: fiduciary exchangeability and supernatural financial fiction
    3. 'The occult logic of 'market forces'': Iain Sinclair's post-Big Bang London
    Part III. The Market Knows:
    4. The price is right: market epistemology, narrative totality, and the 'big novel'
    5. Fully reflecting: knowing the mind of the market in DeLillo and Kunzru
    6. Putting everything on the table: markets and material conditions in twenty-first-century fiction
    7. Between autonomy and heteronomy: exchanging capital in Zink, Cohen, and Heti
    Coda: basic income, or, why Barbara Browning's The Gift is not a gift.

  • Author

    Paul Crosthwaite, University of Edinburgh
    Paul Crosthwaite is a Senior Lecturer in the Department of English Literature at the University of Edinburgh.

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