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Look Inside Capital Letters

Capital Letters
The Economics of Academic Bookselling

$12.99 (P)

Part of Elements in Publishing and Book Culture

  • Date Published: May 2019
  • availability: Not yet published - available from May 2019
  • format: Paperback
  • isbn: 9781108717236

$ 12.99 (P)
Paperback

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About the Authors
  • Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

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    Product details

    • Date Published: May 2019
    • format: Paperback
    • isbn: 9781108717236
    • dimensions: 178 x 127 mm
    • contains: 5 colour illus.
    • availability: Not yet published - available from May 2019
  • Table of Contents

    Introduction
    1. The developing marketplace
    2. The shop front – the value of discount
    3. Remerchandising academic text
    4. The future.

  • Author

    J. M. Hawker, Blackwell Bookshop, Edinburgh

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