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Sustainable Business Development

Sustainable Business Development
Inventing the Future Through Strategy, Innovation, and Leadership

$58.99 (P)

  • Date Published: May 2010
  • availability: Available
  • format: Paperback
  • isbn: 9780521148436

$ 58.99 (P)

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About the Authors
  • In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

    • Includes case studies of major companies including Nokia, IBM, Siemens, Toyota, BMW, Proctor & Gamble, and BP plc
    • A dramatic step forward in discussing the principles, processes, and practices of sustainable business development
    • Integrates sustainable development into the heart of business management
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    Reviews & endorsements

    "With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development."
    -Abstracts of Public Administration, Development, and Environment

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    Product details

    • Date Published: May 2010
    • format: Paperback
    • isbn: 9780521148436
    • length: 764 pages
    • dimensions: 244 x 170 x 39 mm
    • weight: 1.19kg
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    List of boxes
    List of abbreviations
    Part I. Enterprise Thinking, the Driving Forces of Change, and Leadership:
    1. Sustainable business development: overview and guiding principles
    2. Enterprise thinking and the strategic logic of strategic business development
    3. Crafting sustainable business strategies and solutions
    4. The driving forces of social-, economic-, and environmental-related change
    5. The driving forces of markets and stakeholders' connectedness
    6. Crafting a sustainable enterprise through leadership and capabilities
    Part II. Innovation Management, Life Cycle Considerations, and Insights:
    7. Sustainable technology management and development
    8. Crafting and implementing sustainable business development programs
    9. Life cycle thinking and framework
    10. Formulation of life cycle assessment: initiation and inventory assessment
    11. Implementation of life cycle assessment: impact and improvement assessments
    12. Inventing the future through enterprise thinking and sustainable business development
    Select bibliography

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    Sustainable Business Development

    David L. Rainey

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  • Author

    David L. Rainey, Renssalaer Polytechnic Institute, Connecticut

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