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The Winning Message
Candidate Behavior, Campaign Discourse, and Democracy

$72.00 (P)

Part of Communication, Society and Politics

  • Date Published: May 2002
  • availability: Available
  • format: Hardback
  • isbn: 9780521807333

$ 72.00 (P)

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About the Authors
  • This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

    • Easy to read introduction to advanced political communication research techniques like game theory, experimentation and content analysis
    • Based on real data including 3 experiments and an analysis of almost a half a million lines of campaign coverage
    • Comprehensive design that tackles normative, theoretical and empirical questions to analyze a real problem of major importance
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    Reviews & endorsements

    "Recommended for upper-division undergraduate, graduate, and research libraries." Choice

    "The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message." Perspectives on Politics

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    Product details

    • Date Published: May 2002
    • format: Hardback
    • isbn: 9780521807333
    • length: 198 pages
    • dimensions: 236 x 157 x 17 mm
    • weight: 0.46kg
    • contains: 14 b/w illus. 24 tables
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    1. Introduction
    2. Dialogue: a standard for campaign discourse
    3. Understanding campaigns: background, theory, and methods
    4. The ventriloquist's hand: a game-theoretic model of campaigns
    5. Duck or Punch? Dialogue in a California Gubernatorial Election
    6. Dialogue and its effects in contemporary American elections
    7. Explaining and predicting the occurrence of dialogue
    8. Conclusion: toward more substantive campaign discourse
    Appendix A. Analysis of the model of campaigns in mass elections
    Appendix B. Experimental procedures

  • Author

    Adam F. Simon, University of Washington

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