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Political Communications
The General Election Campaign of 1992

$113.00 (C)

Ivor Crewe, Brian Gosschalk, John Wakeham, Richard Holme, Robin Cook, Shaun Woodward, David Hill, Des Wilson, Richard Tait, Jay G. Blumler, Michael Gurevitch, T. J. Nossiter, Margaret Scammell, Holli A. Semetko, John Rentoul, Nick Robinson, Simon Braunholtz, David McKie, Colin Seymour-Ure, Sandra Scott, Dennis Kavanagh, Robert Waller, Robert M. Worcester, Ivan Fallon, John Curtice, Clive Payne, Glyn Matthias, David Cowling, Robert J. Wybrow, Max Atkinson
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  • Date Published: August 1995
  • availability: Available
  • format: Hardback
  • isbn: 9780521453967

$ 113.00 (C)
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About the Authors
  • The result of the 1992 British general election confounded the predictions of most pollsters and commentators. This book examines the process of communication between politicians and voters during the campaign. The contributors--politicians, party strategists, journalists, pollsters and political scientists--examine the role of the press and television in communicating the claims of the parties to the electorate and the response of the voters to the politicians. In addition, it focuses on the attempts of politicians to manipulate the mass media, and the media's resistance of these attempts.

    • Politicians, party strategists, journalists, academics and pollsters reflect on the 1992 election campaign
    • A unique range of comment by people at the centre of the campaign (Robin Cook, John Wakeham etc.), plus academics and analysts
    • Focuses on the relationship between politicians, the media, and the public, and why the polls got it so radically wrong
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    Product details

    • Date Published: August 1995
    • format: Hardback
    • isbn: 9780521453967
    • length: 294 pages
    • dimensions: 229 x 152 x 21 mm
    • weight: 0.54kg
    • contains: 24 b/w illus. 56 tables
    • availability: Available
  • Table of Contents

    Introduction Ivor Crewe and Brian Gosschalk
    Part I. The Politicians:
    1. The Conservative campaign: against the odds John Wakeham
    2. The Liberal Democrats' campaign Richard Holme
    3. The Labour campaign Robin Cook
    Part II. The Strategists:
    4. The Conservative Party's strategy Shaun Woodward
    5. The Labour Party's strategy David Hill
    6. The Liberal Democrats' strategy Des Wilson
    Part III. The Campaign on Television:
    7. The parties and television Richard Tait
    8. Struggles for meaningful election communication: television journalism at the BBC, 1992 Jay G. Blumler, Michael Gurevitch and T. J. Nossiter
    9. Old values versus news values: the British 1992 general election campaign on television T. J. Nossiter, Margaret Scammell and Holli A. Semetko
    10. People metering: scientific research or clapometer? John Rentoul, Nick Robinson and Simon Braunholtz
    Part IV. The Campaign in the Press:
    11. 'Fact is free but comment is sacred'
    or, Was it The Sun wot won it? David McKie
    12. Characters and assassinations: portrayals of John Major and Neil Kinnock in The Daily Mirror and The Sun Colin Seymour-Ure and Sandra Scott
    13. Failing to set the agenda: the role of election press conferences in 1992 Dennis Kavanagh and Brian Gosschalk
    Part V. The Opinion Polls in the Campaign:
    14. The polls and the 1992 general election Robert Waller
    15. The use of panel studies in British general elections Robert M. Worcester and Ivan Fallon
    16. Forecasting the 1992 election: the BBC experience John Curtice and Clive Payne
    17. The ITN exit poll Glyn Matthias and David Cowling
    18. The impact of the 1992 general election on the image of public opinion surveys Robert J. Wybrow
    Part VI. Reflections:
    19. Majorspeak: observations on the Prime Minister's style of speaking Max Atkinson.

  • Editors

    Ivor Crewe, University of Essex

    Brian Gosschalk

    Contributors

    Ivor Crewe, Brian Gosschalk, John Wakeham, Richard Holme, Robin Cook, Shaun Woodward, David Hill, Des Wilson, Richard Tait, Jay G. Blumler, Michael Gurevitch, T. J. Nossiter, Margaret Scammell, Holli A. Semetko, John Rentoul, Nick Robinson, Simon Braunholtz, David McKie, Colin Seymour-Ure, Sandra Scott, Dennis Kavanagh, Robert Waller, Robert M. Worcester, Ivan Fallon, John Curtice, Clive Payne, Glyn Matthias, David Cowling, Robert J. Wybrow, Max Atkinson

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