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Look Inside Wall Street to Main Street

Wall Street to Main Street
Charles Merrill and Middle-Class Investors


  • Date Published: November 2006
  • availability: Available
  • format: Paperback
  • isbn: 9780521027793

£ 32.00

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About the Authors
  • Wall Street to Main Street, first published in 1999, focuses on the spectacularly successful career of financier Charles Merrill (1885–1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century and the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the American middle class. With more than 100 branch offices across the nation, his firm solicited millions of middle-class households and became famous for bringing Wall Street to Main Street in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure.

    • Biography of Charles Merrill, a key figure in American financial history
    • Reveals how millions of Americans were encouraged to participate actively in the stock market
    • Based on archival sources and written in a lively prose style
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    Reviews & endorsements

    'This work makes an important contribution to the history of financial services.' Journal of Financial History Review

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    Product details

    • Date Published: November 2006
    • format: Paperback
    • isbn: 9780521027793
    • length: 308 pages
    • dimensions: 233 x 151 x 15 mm
    • weight: 0.439kg
    • contains: 8 b/w illus. 3 tables
    • availability: Available
  • Table of Contents

    1. The return to Wall Street
    2. Growing up in Florida
    3. A Northern education
    4. The lure of New York
    5. Off to a flying start
    6. The booming twenties
    7. The Safeway decade
    8. Reform on Wall Street
    9. Third career: new strategies on Wall Street
    10. Testing new strategies: the war years
    11. Sharing power with Win Smith
    12. The postwar years, 1945–50
    13. Last years at the helm, 1951–56
    14. Merrill's legacy
    Epilogue: Merrill Lynch in the 1990s

  • Author

    Edwin J. Perkins, University of Southern California

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