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Language, Space and Cultural Play

Language, Space and Cultural Play
Theorising Affect in the Semiotic Landscape

£85.00

  • Publication planned for: October 2019
  • availability: Not yet published - available from October 2019
  • format: Hardback
  • isbn: 9781108472203

£ 85.00
Hardback

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About the Authors
  • This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.

    • Provides a theory of landscape affect as a linguistic and semiotic phenomenon
    • Applies the model of landscape affect to the analysis of a number of key landscape types
    • Explains why some affective economies thrive while others wane and even disappear
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    Product details

    • Publication planned for: October 2019
    • format: Hardback
    • isbn: 9781108472203
    • dimensions: 228 x 152 mm
    • availability: Not yet published - available from October 2019
  • Table of Contents

    List of figures
    1. Introduction
    2. Theorising affect in the semiotic landscape
    3. Kawaii in the semiotic landscape
    4. Reverencing the landscape
    5. Romancing the landscape
    6. 'Friendly places'
    7. The affective regime of luxury and exclusivity
    8. Affecting the digital landscape
    9. Conclusion.

  • Authors

    Lionel Wee, National University of Singapore
    Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).

    Robbie B. H. Goh, National University of Singapore
    Robbie B. H. Goh works at the nexus of semiotics, cultural studies and narratology. His publications include Protestant Christianity in the Indian Diaspora: Abjected Identities, Evangelical Relations, and Pentecostal Visions (2018), Contours of Culture: Space and Social Difference in Singapore (2005) and Christianity in Southeast Asia (2005).

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