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Serious Money
Fundraising and Contributing in Presidential Nomination Campaigns

$29.00 USD

  • Date Published: April 2011
  • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • format: Adobe eBook Reader
  • isbn: 9780511882746

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About the Authors
  • Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.

    • Unique surveys of individuals who make contributions to presidential campaigns
    • Up-to-date information and analysis of the 1992 and 1988 elections
    • Analyses how resources dictate fundraising methods used by candidates
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    Product details

    • Date Published: April 2011
    • format: Adobe eBook Reader
    • isbn: 9780511882746
    • contains: 9 b/w illus. 24 tables
    • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • Table of Contents

    Figures and tables
    Acknowledgments
    1. Introduction
    2. Regulatory environment
    3. The contributor pool
    4. Mobilizing the pool: methods of soliciting campaign funds
    5. Candidate resources
    6. Recruiting contributors and solicitors: candidate and individual decisions
    7. Conclusion
    Appendices
    Works cited
    Index.

  • Authors

    Clifford W. Brown, Union College, Rhode Island

    Lynda W. Powell, University of Rochester, New York

    Clyde Wilcox, Georgetown University, Washington DC

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