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Wireless Data Services
Technologies, Business Models and Global Markets

$119.00 USD

  • Date Published: December 2004
  • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • format: Adobe eBook Reader
  • isbn: 9780511056468

$ 119.00 USD
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About the Authors
  • There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

    • Interviews with industry executives and experts from IBM, Motorola, and others
    • Detailed discussion of issues and challenges of the wireless data industry
    • Detailed case studies: consumer and enterprise
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    Reviews & endorsements

    'This is a useful practical cookbook for those who are skilled in the art or who wish to be … Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review

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    Product details

    • Date Published: December 2004
    • format: Adobe eBook Reader
    • isbn: 9780511056468
    • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • Table of Contents

    List of figures
    About the authors
    Foreword
    Acknowledgements
    List of abbreviations
    1. Introduction
    2. The impact of globalization
    3. Adoption trends and analysis by region
    4. Subscriber needs and expectations
    5. The wireless value chain
    6. Global wireless technologies: systems and architectures
    7. Global wireless technologies: network, access, and software
    8. Business models and strategies
    9. Business issues and challenges
    10. Technology issues and challenges
    11. Case studies
    12. Perspectives
    13. Future of wireless technologies, applications and services
    14. Conclusions and recommendations
    References and recommended reading
    Index.

  • Authors

    Chetan Sharma, Chetan Sharma Consulting
    Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players.

    Yasuhisa Nakamura, NTT DoCoMo
    Yasuhisa Nakamura is Senior Vice President at NTT DoCoMo USA. He is a widely recognized specialist of wireless telecommunications industry with over 20 years of experience. Dr Nakamura holds more than 50 patents (awarded and pending) and is a frequent speaker at international conferences.

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