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Metaphor and Writing
Figurative Thought in the Discourse of Written Communication

$38.00 USD

  • Date Published: November 2010
  • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • format: Adobe eBook Reader
  • isbn: 9780511911224

$ 38.00 USD
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  • This volume explains how metaphors, metonymies, and other figures of thought interact cognitively and rhetorically to tell us what writing is and what it should do. Drawing on interviews with writing professionals and published commentary about writing, it argues that our everyday metaphors and metonymies for writing are part of a figurative rhetoric of writing - a pattern of discourse and thought that includes ways we categorize writers and writing; stories we tell about people who write; conceptual metaphors and metonymies used both to describe and to guide writing; and familiar, yet surprisingly adaptable, conceptual blends used routinely for imagining writing situations. The book will give scholars a fresh understanding of concepts such as 'voice', 'self', 'clarity', 'power', and the most basic figure of all: 'the writer'.

    • Introduces a fresh, research-based analysis of metaphors for scholars that want to know more about voice, self and other metaphors
    • Provides an extended case study of the way categories, metaphors, metonymies, narratives, and other conceptual blends work together systematically and rhetorically
    • Includes extended examples and explanation of the ways writing professionals approach and envision their work - including excerpts from interviews with memoirists, columnists, academic writers and technical writers
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    Reviews & endorsements

    '… all scholars who identify as specialists in rhetoric and composition need to read this book.' JAC: A Journal of Rhetoric, Culture, and Politics

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    Product details

    • Date Published: November 2010
    • format: Adobe eBook Reader
    • isbn: 9780511911224
    • contains: 3 b/w illus. 2 tables
    • availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
  • Table of Contents

    1. In search of the figurative rhetoric of writing
    2. The double-bind of writer and to write: graded categories
    3. Bind upon bind: the general-ability and specific-expertise views of writing
    4. Three licensing stories: the literate inscriber, the good writer, and the author
    5. Writing as transcription, talk, and voice: a complex metonymy
    6. The writing self: multiple selves, conceptual blends
    7. Writing to 'get ideas across': the role of the conduit metaphor
    8. Codes and conversations: the other conduit metaphor
    9. Metaphor and choice.

  • Author

    Philip Eubanks, Northern Illinois University
    Philip Eubanks is Professor and Chair in the Department of English at Northern Illinois University. He is the author of A War of Words in the Discourse of Trade: The Rhetorical Constitution of Metaphor (2000).

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