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The Evolution of Presidential Polling

The Evolution of Presidential Polling


  • Date Published: May 2003
  • availability: In stock
  • format: Paperback
  • isbn: 9780521017008

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About the Authors
  • The Evolution of Presidential Polling is a book about presidential power and autonomy. Since Roosevelt, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. Professor Eisinger contends that because presidents do not trust institutions such as Congress, the media and political parties - all of which also gauge public opinion - they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.

    • Easy to read and entertaining
    • Engaging historical analysis
    • Rigorously researched
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    Product details

    • Date Published: May 2003
    • format: Paperback
    • isbn: 9780521017008
    • length: 228 pages
    • dimensions: 228 x 153 x 16 mm
    • weight: 0.316kg
    • contains: 11 b/w illus. 1 table
    • availability: In stock
  • Table of Contents

    1. Seeking autonomy: the origins and growth of presidential polling
    2. Planting the seeds of presidential polling
    3. Checks and imbalances: congress and presidential polling
    4. Dodging the hill: presidential polling in the post-Eisenhower years
    5. Take the money and poll: parties and the public opinion presidency
    6. The media are not messengers
    7. Counting the people: the evolution of quantification and its effects on presidential polling
    8. White House polling in the post-Watergate era
    9. Presidential polling in the post-Reagan era: consequences and implications.

  • Author

    Robert M. Eisinger, Lewis and Clark College, Portland

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