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Mexican Multinationals
Building Multinationals in Emerging Markets

£95.00

Alvaro Cuervo-Cazurra, Miguel A. Montoya, Jorge Alcaraz, Miguel A. Lopez, Joan Llonch-Andreu, Arturo Bernal, Isai Guiza, Leticia Armenta-Fraire, Hugo Javier Fuentes-Castro, Jorge E. Gomez, Edgar Rogelio Ramirez-Solis, Veronica Ilian Baños-Monroy, Francisco J. Valderrey, Adriana Sanchez, Mario Adrian Flores-Castro, Lucia Rodriguez-Aceves, Daniel Lemus-Delgado, Jose F. Moreno, Laura Zapata, Andreas M. Hartmann, Maria E. Vazquez, Edgar Muñiz-Avila, Jose Manuel Saiz-Alvarez, Eileen Daspro, Raul Montalvo, Xiomara Vazquez-Guillen, Mauricio Ramirez-Grajeda, Mauricio Cervantes-Zepeda, Angel Rivera, Olivia Hernandez-Pozas, Daniel Carrasco-Brihuega
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  • Date Published: December 2018
  • availability: In stock
  • format: Hardback
  • isbn: 9781108480611

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About the Authors
  • Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

    • The first in-depth look at multinational firms based in a single mid-sized emerging economy
    • Contains case studies written by local industry experts, analyzing and comparing firms across twenty-two industries
    • Provides lessons that apply to firms in other emerging markets looking to upgrade capabilities and expand abroad
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    Reviews & endorsements

    'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.' Ravi Ramamurti, Director, Center for Emerging Markets, Northeastern University, Massachusetts

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    Product details

    • Date Published: December 2018
    • format: Hardback
    • isbn: 9781108480611
    • length: 762 pages
    • dimensions: 234 x 156 x 42 mm
    • weight: 1.18kg
    • contains: 4 b/w illus.
    • availability: In stock
  • Table of Contents

    1. Introduction Alvaro Cuervo-Cazurra
    2. Overview Miguel A. Montoya and Jorge Alcaraz
    3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez and Joan Llonch-Andreu
    4. Mining industry: Grupo Mexico and Industrias Peñoles Arturo Bernal and Isai Guizar
    5. Petroleum industry: Pemex Leticia Armenta-Fraire and Hugo Javier Fuentes-Castro
    6. Steel industry: Altos Hornos de Mexico and Industrias CH Jorge Alcaraz
    7. Food industry: Bimbo and Gruma Jorge E. Gomez and Miguel A. Lopez
    8. Beer industry: Grupo Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica Ilian Baños-Monroy
    9. Footwear: Flexi and Andrea Francisco J. Valderrey and Adriana Sanchez
    10. Cement industry: CEMEX and Chihuahua Cement Group Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves
    11. Ceramic tile industry: Lamosa and Interceramic Daniel Lemus-Delgado
    12. Container and packaging industry: Vitro and Envases Universales Jose F. Moreno
    13. Automotive components: Metalsa and Nemak Laura Zapata and Andreas M. Hartmann
    14. Domestic appliance sector: MABE and MAN industries Hugo Javier Fuentes-Castro and Leticia Armenta-Fraire
    15. Retail industry: Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez
    16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia Rodriguez-Aceves and Jose Manuel Saiz-Alvarez
    17. The hospitality industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul Montalvo
    18. Entertainment industry: KidZania and Cinépolis Raul Montalvo and Eileen Daspro
    19. Television industry: Televisa and TV Azteca Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda
    20. Information technology: BINBIT and SOFTTEK Mauricio Cervantes-Zepeda
    21. Telecommunication industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda
    22. Professional consultancy services: Sintec and Feher & Feher Lucia Rodriguez-Aceves and Angel Rivera
    23. Higher education: Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia Hernandez-Pozas and Daniel Carrasco-Brihuega
    24. Conclusions Alvaro Cuervo-Cazurra.

  • Editors

    Alvaro Cuervo-Cazurra, Northeastern University, Boston
    Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.

    Miguel A. Montoya, Tecnologico de Monterrey, Guadalajara
    Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.

    Contributors

    Alvaro Cuervo-Cazurra, Miguel A. Montoya, Jorge Alcaraz, Miguel A. Lopez, Joan Llonch-Andreu, Arturo Bernal, Isai Guiza, Leticia Armenta-Fraire, Hugo Javier Fuentes-Castro, Jorge E. Gomez, Edgar Rogelio Ramirez-Solis, Veronica Ilian Baños-Monroy, Francisco J. Valderrey, Adriana Sanchez, Mario Adrian Flores-Castro, Lucia Rodriguez-Aceves, Daniel Lemus-Delgado, Jose F. Moreno, Laura Zapata, Andreas M. Hartmann, Maria E. Vazquez, Edgar Muñiz-Avila, Jose Manuel Saiz-Alvarez, Eileen Daspro, Raul Montalvo, Xiomara Vazquez-Guillen, Mauricio Ramirez-Grajeda, Mauricio Cervantes-Zepeda, Angel Rivera, Olivia Hernandez-Pozas, Daniel Carrasco-Brihuega

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