Skip to content
Register Sign in Wishlist
Arguing and Thinking

Arguing and Thinking
A Rhetorical Approach to Social Psychology

2nd Edition


Part of European Monographs in Social Psychology

  • Date Published: February 1996
  • availability: Available
  • format: Paperback
  • isbn: 9780521567398

£ 34.99

Add to cart Add to wishlist

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard.

    • Ground-breaking work in social sciences, combining social psychology and rhetoric in broad historical sweep
    • New introduction brings book up-to-date and surveys latest developments in the field
    • Witty, humorous, readable
    Read more

    Reviews & endorsements

    'A breakthrough book in three different fields: sociology, psychology, and the rhetoric of inquiry … Arguing and Thinking brings together the two fragments of our broken culture. It's science and humanism combined, as of course they should be.' Deirdre McCloskey, University of Iowa

    'Arguing and thinking should be … one of the most significant social psychological works of the decade. With its distinctive, argumentative model of human nature and rich collation of understudied sources, this work will become one of the classics of my own library.' Gary Alan Fine, Contemporary Sociology

    'Arguing and thinking stands as a sparkling contribution to the conversation between the humanities and the social sciences … [It] deserves to be much more widely known and used in our classrooms as well as in our scholarship.' Liz Jenkins, Philosophy and Rhetoric

    'Arguing and thinking is a book of rare significance … there are many worthy tomes which everyone quotes but no one reads. This is not one of them. It is a seminal work that should be read, and read by all.' Stephen Reicher, British Journal of Social Psychology

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Edition: 2nd Edition
    • Date Published: February 1996
    • format: Paperback
    • isbn: 9780521567398
    • length: 336 pages
    • dimensions: 227 x 152 x 19 mm
    • weight: 0.48kg
    • availability: Available
  • Table of Contents

    Second thoughts, second arguments: a new introduction
    1. Antiquarian psychology
    2. Rules, roles and arguments
    3. Protagoras and the origins of rhetoric
    4. The science of persuasion
    5. The art of witchcraft
    6. Categorization and particularization
    7. Advocacy and attitudes
    8. Dilemmas of common sense
    9. The spirit of contradiction.

  • Author

    Michael Billig, Loughborough University

Sign In

Please sign in to access your account


Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.