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Look Inside Cognition

The Thinking Animal

4th Edition


  • Publication planned for: September 2019
  • availability: Not yet published - available from September 2019
  • format: Paperback
  • isbn: 9781107525122

£ 74.99

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About the Authors
  • By describing experiments that control, manipulate and measure mental processes, this book shows how we can discover the answers to key questions about the mind, such as: 'Can we focus attention on more than one thing?' and 'Is language unique to humans?' Written in a down-to-earth narrative prose that avoids jargon, addresses the reader directly and draws on the authors' unique style ('suppose Willingham split his pants at a junior high dance …'), this text takes complex experiments in cognitive psychology and describes them for undergraduate students. Willingham has a record of excellence in translating cognitive psychology research for K-12 teachers with his bestselling Why Don't Students Like School? and other popular books. This book applies the clear and approachable prose style towards building foundational knowledge in cognitive psychology for undergraduates.

    • Brings students into contact with the primary research literature, connecting theories to experimental evidence and encourages scientific thinking
    • Addresses the reader directly and draws on the authors' good humor to make studying enjoyable
    • Frames cognitive psychology topics in terms of straightforward questions such as 'why do we forget?'
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    Product details

    • Edition: 4th Edition
    • Publication planned for: September 2019
    • format: Paperback
    • isbn: 9781107525122
    • dimensions: 253 x 203 mm
    • contains: 500 colour illus. 6 tables
    • availability: Not yet published - available from September 2019
  • Table of Contents

    1. Introduction: cognitive psychologists' approach to research
    2. Methods of cognitive psychology
    3. Visual perception
    4. Attention
    5. Sensory and working memory
    6. Long term memory structure
    7. Long term memory processes. Memory encoding
    8. Memory retrieval
    9. Concepts and categories
    10. Language structure
    11. Language processing
    12. Visual imagery
    13. Decision making and reasoning
    14. Problem solving.

  • Authors

    Daniel T. Willingham, University of Virginia
    Daniel T. Willingham is Professor of Psychology at the University of Virginia, where he has taught since 1992. He has won multiple department and university teaching awards. His research focuses on the application of cognitive principles to K-16 education, and his work on that subject has appeared in sixteen languages. In 2017 he was appointed by President Obama to serve as a Member of the National Board for Education Sciences.

    Cedar Riener, Randolph-Macon College, Virginia
    Cedar Riener is a cognitive psychologist and Associate Professor of Psychology at Randolph-Macon College, Virginia. He researches perception of the natural world and how the state of our body influences that perception.

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