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The Psychology of Survey Response

The Psychology of Survey Response

£47.99

textbook
  • Date Published: June 2000
  • availability: Available
  • format: Paperback
  • isbn: 9780521576291

£ 47.99
Paperback

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  • This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

    • Provides a comprehensive framework for understanding the psychology of answering survey questions
    • Organizes a vast amount of information about response errors in surveys
    • Offers practical guidance to those who conduct surveys
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    Product details

    • Date Published: June 2000
    • format: Paperback
    • isbn: 9780521576291
    • length: 416 pages
    • dimensions: 229 x 152 x 25 mm
    • weight: 0.61kg
    • contains: 14 b/w illus. 40 tables
    • availability: Available
  • Table of Contents

    1. Introduction
    2. Respondents' understanding of survey questions
    3. The role of memory in survey responding
    4. Answering questions about date and durations
    5. Attitude questions
    6. Factual judgments and numerical estimates
    7. Attitude judgments and context effects
    8. Mapping and formatting
    9. Survey reporting of sensitive topics
    10. Mode of data collection
    11. Impact of the application of cognitive models to survey measurement.

  • Instructors have used or reviewed this title for the following courses

    • Honors Experiential Learning: Survey Research Methods
    • Survey Methods
  • Authors

    Roger Tourangeau, The Gallup Organization

    Lance J. Rips, Northwestern University, Illinois

    Kenneth Rasinski, University of Chicago

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