Skip to content
Register Sign in Wishlist

The Mass Media and the Dynamics of American Racial Attitudes


  • Date Published: October 2003
  • availability: In stock
  • format: Hardback
  • isbn: 9780521821711

£ 52.00

Add to cart Add to wishlist

Other available formats:
Paperback, eBook

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • Paul M. Kellstedt explains the variation in Americans' racial attitudes over the last half-century, particularly the relationship between media coverage of race and American public opinion on race. The analyses reveal that racial policy preferences have evolved in an interesting and unpredicted (if not unpredictable) fashion over the past fifty years. There have been sustained periods of liberalism, where the public prefers an active government to bring about racial equality, and these periods are invariably followed by eras of conservatism, where the public wants the government to stay out of racial politics altogether. These opinions respond to cues presented in the national media. Kellstedt then examines the relationship between attitudes on the two major issues of the twentieth century: race and the welfare state.

    • Focuses on the over-time variation in racial attitudes
    • Makes the connection between mass media coverage of race and public opinion on race for the first time
    • Conceptualizes racial policy preferences along a single liberal-to-conservative dimension, rather than taking each issue by itself
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: October 2003
    • format: Hardback
    • isbn: 9780521821711
    • length: 174 pages
    • dimensions: 237 x 157 x 16 mm
    • weight: 0.357kg
    • contains: 20 b/w illus. 11 tables
    • availability: In stock
  • Table of Contents

    1. Toward a dynamic perspective on racial attitudes
    2. Eras of media coverage of race
    3. Eras of racial liberalism and conservatism
    4. Media framing and the dynamics of racial policy preferences
    5. The fusion of race and the welfare state in the public mind
    6. A new American dilemma for a new millennium?

  • Instructors have used or reviewed this title for the following courses

    • Media and the Policy Process
    • Race and Racism in the Age of Obama
    • Social Identities
  • Author

    Paul M. Kellstedt, Texas A & M University

Sign In

Please sign in to access your account


Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.