Looking for an evaluation copy?
This title is not currently available for evaluation. However, if you are interested in the title for your course we can consider offering an evaluation copy. To register your interest please contact firstname.lastname@example.org providing details of the course you are teaching.
This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.
Not yet reviewed
Be the first to review
Review was not posted due to profanity×
- Date Published: October 1987
- format: Paperback
- isbn: 9780521339087
- length: 232 pages
- dimensions: 229 x 152 x 13 mm
- weight: 0.35kg
- availability: Available
Table of Contents
Case studies contributions
Authors and acknowledgements
2. The marketing enterprise and economic development
3. Indigenous private enterprise
4. Transnational enterprises
7. Developing an effective marketing structure
8. Managing a marketing enterprise
Sorry, this resource is locked