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Look Inside Agricultural Marketing Enterprises for the Developing World

Agricultural Marketing Enterprises for the Developing World
With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise


  • Date Published: October 1987
  • availability: Available
  • format: Paperback
  • isbn: 9780521339087

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About the Authors
  • This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.

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    Product details

    • Date Published: October 1987
    • format: Paperback
    • isbn: 9780521339087
    • length: 232 pages
    • dimensions: 229 x 152 x 13 mm
    • weight: 0.35kg
    • availability: Available
  • Table of Contents

    Case studies contributions
    Authors and acknowledgements
    1. Introduction
    2. The marketing enterprise and economic development
    3. Indigenous private enterprise
    4. Transnational enterprises
    5. Co-operatives
    6. Parastatals
    7. Developing an effective marketing structure
    8. Managing a marketing enterprise

  • Author

    John C. Abbott

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