Skip to content
Register Sign in Wishlist

Collective Action in Organizations
Interaction and Engagement in an Era of Technological Change


Part of Communication, Society and Politics

  • Date Published: May 2012
  • availability: In stock
  • format: Hardback
  • isbn: 9780521191722

£ 67.00

Add to cart Add to wishlist

Other available formats:
Paperback, eBook

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

    • Explores how people participate in public life through organizations
    • Examines The American Legion, AARP, and MoveOn, showing surprising similarities across these three organizations
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: May 2012
    • format: Hardback
    • isbn: 9780521191722
    • length: 240 pages
    • dimensions: 235 x 158 x 15 mm
    • weight: 0.61kg
    • contains: 9 b/w illus. 17 tables
    • availability: In stock
  • Table of Contents

    1. Involvement in organizational collective action in an era of technological change
    2. The contemporary media environment and the evolution of boundaries in organization-based collective action
    3. The collective action space
    4. The American Legion, AARP, and MoveOn in collective action space
    5. Exploring collective action space
    6. Participatory styles, the individual, and the contemporary organization.

  • Instructors have used or reviewed this title for the following courses

    • Accelerated Composition: Engaging in Public Writing
    • Innovating with Information Technology
    • Media and Politics (doctoral seminar)
    • Persuasion and Propaganda: Social movements and community organization
    • Political Change and Development
    • Topics in Global Governance
  • Authors

    Bruce Bimber, University of California, Santa Barbara
    Bruce Bimber is Professor of Political Science at the University of California, Santa Barbara, where he is also affiliated with the Department of Communication, and is founder and former director of the Center for Information Technology and Society. His interest in digital media and society arises from his training as an electrical engineer as well as a political scientist and from many years of observing the interconnections between social and technological innovation. He is author of Campaigning Online: The Internet in U.S. Elections (with Richard Davis) and Information and American Democracy (Cambridge University Press 2003). Bimber is a former Fellow of the Center for Advanced Study in the Behavioral Sciences and a Fellow of the American Association for the Advancement of Science.

    Andrew Flanagin, University of California, Santa Barbara
    Andrew Flanagin is Professor of Communication at the University of California, Santa Barbara, where he is also Director of the Center for Information Technology and Society. His research focuses on processes of collective organizing, particularly as influenced by the use of contemporary technologies; people's perceptions of the credibility of information gathered and presented online; the use of social media and social metadata for information sharing and assessment; and organizational technologies. He has published extensively across a wide variety of academic fields on various facets of social relations as implicated by technologies and technology use. He is the co-editor of Digital Media, Youth, and Credibility (2008) and the co-author of Kids and Credibility: An Empirical Examination of Youth, Digital Media Use, and Information Credibility (2010).

    Cynthia Stohl, University of California, Santa Barbara
    Cynthia Stohl is Professor of Communication at the University of California, Santa Barbara, and an affiliate faculty member of the Center for Information Technology and Society. Her work focuses on organizing and network processes across a wide range of global contexts, including corporate–NGO partnerships, activist organizing, and clandestine organizations. A signature of Stohl's work is global connectivity and her empirical studies span several countries in Europe and Asia as well as New Zealand and the United States. Her interests in communication technologies arose from her studies of boundary permeability and emerging networks in workplace participation programs, organizational collaborations and the contemporary global social justice movement. Stohl has published extensively in communication and organizational studies and is the author of Organizational Communication: Connectedness in Action (1995). She was recently elected a Fellow of the International Communication Association.

Sign In

Please sign in to access your account


Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.