Skip to content
Register Sign in Wishlist
Language, Space and Cultural Play

Language, Space and Cultural Play
Theorising Affect in the Semiotic Landscape


  • Publication planned for: October 2019
  • availability: Not yet published - available from October 2019
  • format: Hardback
  • isbn: 9781108472203

£ 85.00

Pre-order Add to wishlist

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.

    • Provides a theory of landscape affect as a linguistic and semiotic phenomenon
    • Applies the model of landscape affect to the analysis of a number of key landscape types
    • Explains why some affective economies thrive while others wane and even disappear
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Publication planned for: October 2019
    • format: Hardback
    • isbn: 9781108472203
    • dimensions: 228 x 152 mm
    • availability: Not yet published - available from October 2019
  • Table of Contents

    List of figures
    1. Introduction
    2. Theorising affect in the semiotic landscape
    3. Kawaii in the semiotic landscape
    4. Reverencing the landscape
    5. Romancing the landscape
    6. 'Friendly places'
    7. The affective regime of luxury and exclusivity
    8. Affecting the digital landscape
    9. Conclusion.

  • Authors

    Lionel Wee, National University of Singapore
    Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).

    Robbie B. H. Goh, National University of Singapore
    Robbie B. H. Goh works at the nexus of semiotics, cultural studies and narratology. His publications include Protestant Christianity in the Indian Diaspora: Abjected Identities, Evangelical Relations, and Pentecostal Visions (2018), Contours of Culture: Space and Social Difference in Singapore (2005) and Christianity in Southeast Asia (2005).

Sign In

Please sign in to access your account


Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.