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Localization Strategies for Global E-Business

Localization Strategies for Global E-Business

  • Date Published: November 2011
  • availability: Available
  • format: Hardback
  • isbn: 9781107008892

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About the Authors
  • The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

    • A comprehensive, non-technical guide to tapping the growing global e-commerce market with ready-to-implement localization strategies for effective international web presence
    • Presents a blend of strategies, models, checklists, tools, research insights, examples and cases to help readers comprehend the complexities of global e-commerce
    • Shows how to avoid common web localization mistakes and, in the process, achieve significant cost savings
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    Product details

    • Date Published: November 2011
    • format: Hardback
    • isbn: 9781107008892
    • length: 346 pages
    • dimensions: 258 x 195 x 21 mm
    • weight: 0.88kg
    • contains: 70 b/w illus. 17 tables
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    Preface
    1. Global e-commerce opportunities and challenges
    2. International e-business expansion and market entry strategies
    3. Global online consumer segmentation
    4. Web globalization strategies
    5. Developing international websites: internationalization (I18n)
    6. Effectively localizing international websites
    7. Managing a web globalization value chain
    8. Optimizing international websites
    9. Assessing web globalization efforts
    10. Strategic industry insights into emerging localization trends
    Resources
    Index.

  • Instructors have used or reviewed this title for the following courses

    • International E-Business
  • Author

    Nitish Singh, St Louis University, Missouri
    Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).

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