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Microeconomics for MBAs

Microeconomics for MBAs
The Economic Way of Thinking for Managers
International Student edition

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  • Date Published: August 2007
  • availability: Available in limited markets only
  • format: Paperback
  • isbn: 9780521719766

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About the Authors
  • Reviews & endorsements

    'The text is a masterful extension of McKenzie and Lee's considerable talents in applying the economic way of thinking to literally every aspect of human behavior and makes a significant contribution to the science of managing people in the firm setting. They offer far more coverage on public policy than the traditional managerial economics text and solid explanations of the actual human behavior 'behind the curves'. This is a 'must see' for faculty teaching the MBAs.' J. R. Clark, Probasco Chair, The University Of Tennessee/Chattanooga

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    Product details

    • Date Published: August 2007
    • format: Paperback
    • isbn: 9780521719766
    • length: 716 pages
    • dimensions: 229 x 197 mm
    • contains: 16 tables
    • availability: Available in limited markets only
  • Table of Contents

    1. Microeconomics, a way of thinking about business
    2. Competitive product markets and firm decisions
    3. Principles of rational behaviour at work in society and business
    4. The logic of group behaviour in business and elsewhere
    5. Government controls: how management incentives are affected
    6. Reasons for firm incentives
    7. Consumer choice and demand in traditional and network markets
    8. Product costs and business decisions
    9. Production cost short run and long run
    10. Firm production under idealized competitive conditions
    11. Monopoly power and firm pricing decisions
    12. Firm strategy under imperfectly competitive market conditions and under government regulations
    13. Competitive and monopsonistic labor markets
    14. Problems in collective decision making
    15. International trade and finance.

  • Authors

    Richard B. McKenzie

    Dwight R. Lee

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